Hits From the Brand Vault

Building first-in-mind brands since 1992

kgb builds and backs companies that become part of everyday life. The formula is simple: customer delight, operational excellence, and long-term commitment to compounding value.

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BethlehemLondonParis

118 118 campaign still with runners

118 118118 2181818118 118 MoneyConduit GlobalDispo

118 218 advertising campaign still

Clock tower photograph from kgb's existing site

kgb investmentsEst. 1992Build. Back. Grow.

Our Journey

1992

kgb founded

A long-term owner mindset begins with hands-on company building.

2002

118 118

Directory assistance reimagined for the newly deregulated UK market.

2003

Market leader

118 118 reached 70% market share within months of launch.

2005

118 218

A French category leader built under pressure from the incumbent.

2005

Superbrands

118 118 joined the UK Superbrands list.

2018

Dispo

Appointment scheduling for doctors throughout France.

Portfolio

Brands with memory, utility, and proof.

The site now leads with what makes kgb different: not abstract capital, but the record of building consumer and information brands that people remember.

Transparent pricing: Never get Surprised.

Mission-critical support at scale.

Over 95% awareness and named a UK Superbrand in 2005.

View 118 118 TV ads

A nationally known and loved brand in a necessary category.

View 118 218 TV ads

A simple, memorable brand built for everyday connection.

Modern convenience, on demand.

118 118 launch campaign video still

TV Ads

Proof that brand building was not a slide-deck claim.

The 118 118 and 118 218 ad archives make the portfolio tangible. They show the creative, regulatory, and operating work behind category leadership.

View ad archive

Consumer Brand Investment

For companies that need to become easier to remember.

kgb is most useful when capital, operating discipline, and brand memory have to work together. Its record with 118 118, 118 218, and other portfolio companies shows the difference between funding a brand and building one customers actually choose.
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We do not chase trends. We build brands that earn the privilege of being first in mind.